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Governance
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What is Healthy Cola?
Healthy Cola is a guilt-free soft drink brand blending taste with wellness. In our first year we grew to $4.7M in revenue across 15 countries, proving the demand for a healthier cola alternative.
With the HEALTH Token, fans and investors can join our journey. Token holders enjoy staking rewards, purchase-to-earn benefits, discounts, and early access to premium products — all designed to connect real-world consumption with blockchain rewards.
Who is the target audience?
Gen Z & Millennials
Health-driven but trend-conscious, want authenticity.
Fitness & lifestyle consumers
Refreshment that fits health goals.
Families & parents
Safer choices for kids without denying them cola moments
Older consumers
Reducing sugar intake while keeping enjoyment.
Roadmap
Here’s a quick look at our journey—from where we started to where we’re headed next
2025 (Now-Q4)
Strengthen the Core (16 markets)
Boost sell-out velocity and repeat orders in all live markets.
Perfect in-store execution in retail, pharmacies, and HoReCa.
Ensure EU compliance for Germany-led expansion.
KPIs: OTIF >90%, DSO <65 days.
2026
Expansion to 22–30 markets
Add 6–14 new adjacent and logistics-friendly markets.
Launch natural color flavors across key regions.
Secure first German retail listing.
KPI: $25M+ annual run-rate revenues.
2027
Expansion to 30–40 markets
Broaden EU presence (France, Italy, UK).
Scale Russia & Uzbekistan distribution with localized campaigns.
Launch Healthy Cola Energy (functional line).
Brand KPI: ≥25% aided awareness in 5 anchor markets (KSA, UAE, Egypt, USA/Canada, Russia).
2028
Expansion to 40–50 markets
Achieve profitability in 3 anchor markets (KSA, UAE + one developed market).
Extend footprint into East Africa & South Asia (Ethiopia, Pakistan).
Centralize global marketing and media buying.
KPI: $100M+ revenues, >10% EBITDA.
2029-2030
Global Category Leadership (50+ markets)
Operate in 50+ countries worldwide.
Scale DTC e-commerce in GCC, EU, and North America.
Strategic option: IPO or acquisition.
KPI: $200M+ revenues, >15% EBITDA.
Where is Healthy Cola available now?
- Arabian Peninsula & Gulf: Saudi Arabia, UAE, Qatar, Kuwait, Oman, Yemen
- Levant (Western Asia): Jordan, Palestine, Syria
- North Africa: Egypt, Libya
- Central Africa: Chad
- North America: USA, Canada
- Central Asia: Uzbekistan
- Eurasia: Russia
Frequently Asked Questions
Need quick answers? This FAQ section covers the key things to know about our product, service, and process
